Over 15 Years of Strategic, Creative Marketing Leadership

Director, Sales Marketing
Teton Ridge
September 2024 - Present

  • Lead the team responsible for all integrated marketing efforts, including go-to-market (GTM) planning, research, and creative materials across all Teton Ridge advertising and sponsorship opportunities.

  • Teton Ridge's sports and media properties span linear TV, streaming audio and video, print, digital publishing, social, and live events, including Cowboy Channel, The American Rodeo, Cowboys & Indians Magazine, the Arizona Ridge Riders PBR team, and more.

Director, Ad Sales Marketing
Kroenke Sports & Entertainment
March 2020 - September 2024

  • Manage the development and implementation of national advertising programs and partnerships for Outdoor Sportsman Group's leading men's brands - three national television networks, 15 magazines, and 19 growing websites.

  • Create client-focused integrated marketing campaign proposals, RFP response decks, and media plans to exceed TV/video, digital/social, and print revenue goals.

  • Collaborate with various internal teams, content creators, publishers, agencies, and clients to manage partnerships from ideation to campaign completion and renewals.

Director, Marketing & Patient Experience
Great Lakes Dental Partners
January 2017 - March 2020

  • Marketing department head with P&L responsibility at a growing dental care organization of 24 locally-branded retail healthcare locations.

  • Core duties include managing staff, strategy, budgets, vendor/agency relationships, and implementation of enterprise and location-level growth plans.

  • Expertise in integrated campaigns, including automated engagement (SMS, email), PPC, SEO/SEM, direct mail, content marketing, social media, reputation management, PR, influencer partnerships, events, and loyalty/membership programs.


Director, Network Sales & Marketing,
Marketing Manager,
Marketing Coordinator,
Consumer Relations Supervisor
Sportsman Channel
November 2008 - October 2015

  • Responsible for the strategic planning and execution of national partnership marketing and advertising campaigns with cable and outdoor lifestyle clients.

  • Executed integrated e-mail, direct mail, social, display and print ads, on-air promotions, sales (CSR) incentives, experiential events, and talent appearances.

  • Extensive market research/data analysis, media planning, and creating compelling sales presentations and partnership summaries.

  • Grew the television network's national distribution footprint and managed ongoing client relationships with major cable, satellite, and telco providers.

“Working with Molly is an absolute pleasure. She has an unparalleled work ethic and the intellect to boot. However, it is her optimistic personality and her nothing-is-impossible attitude that set her out from the crowd. She is nothing short of awe-inspiring and leaves me taking notes.”

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