https://www.molly-mcfarland.com/thought-leadership daily 0.75 2026-04-20 https://www.molly-mcfarland.com/thought-leadership/when-alex-cooper-vs-alix-earle-becomes-bigger-than-gossip-what-this-feud-says-about-the-new-era-of-self-made-women-in-media monthly 0.5 2026-04-20 https://images.squarespace-cdn.com/content/v1/661ed70f97da856f7f6bb4d0/371de2ce-57b3-4eae-9fff-f536ed3228f6/alex+cooper+alex+earle+feud.jpg Thought Leadership - Alex Cooper vs. Alix Earle: What This Feud Says About the New Era of Self-Made Women in Media - Quick Backstory: Why People Are Talking For those who don’t live online: Alex Cooper rose from podcast host to full-scale media mogul after turning Call Her Daddy into one of the most valuable female-led media brands in the world. She built leverage, negotiated major deals, and launched her own growing media company. Alix Earle became one of the breakout stars of the TikTok era—turning casual “get ready with me” content into a massive personal brand with real influence, major partnerships, and cultural relevance. https://www.molly-mcfarland.com/thought-leadership/womens-sports-isnt-a-trend-anymoreits-a-revenue-category monthly 0.5 2026-04-20 https://images.squarespace-cdn.com/content/v1/661ed70f97da856f7f6bb4d0/a556e3ef-5044-4546-b347-02e2913de090/jeffrey-f-lin-nyz6GNUIyZQ-unsplash.jpg Thought Leadership - Women’s Sports Isn’t a Trend Anymore—It’s a Revenue Category - Make it stand out National Women’s Soccer League and Nike https://images.squarespace-cdn.com/content/v1/661ed70f97da856f7f6bb4d0/05d6a90d-6496-48b1-a596-39088d0bfd4c/jadon-johnson-diPhJo-ZoQM-unsplash.jpg Thought Leadership - Women’s Sports Isn’t a Trend Anymore—It’s a Revenue Category - The Bigger Opportunity: Women’s Niche Sports Most marketers are finally waking up to women’s basketball and soccer. But the next wave of opportunity may be even more interesting: women’s niche sports with built-in passionate communities. Think: Rodeo Softball Volleyball Gymnastics Lacrosse Surfing Skateboarding Motorsports Equestrian These categories may not always deliver NFL-sized ratings—but they often deliver something just as valuable. https://www.molly-mcfarland.com/thought-leadership/hey-marketers-dont-sleep-on-rodeo-seriously monthly 0.5 2026-04-20 https://images.squarespace-cdn.com/content/v1/661ed70f97da856f7f6bb4d0/573e3d45-db23-4f0c-a754-989ca5100ec2/TA-2026-v3_1920x1080-1-1200x675.webp Thought Leadership - Hey, Marketers. Don’t Sleep on Rodeo. Seriously. - Make it stand out Watch The American Rodeo in person at Globe Life Field or live on FOX May 23, 2026. https://www.molly-mcfarland.com/thought-leadership/the-era-of-the-mega-buy-is-over monthly 0.5 2026-04-20 https://images.squarespace-cdn.com/content/v1/661ed70f97da856f7f6bb4d0/29fc262c-4dcd-48b5-873b-01a517e2a335/gilley-aguilar-exBNL26oC9s-unsplash.jpg Thought Leadership - The Era of the Mega-Buy Is Over - Make it stand out Niche sports and entertainment companies like Teton Ridge and PBR are thriving in the evolving sponsorship landscape. Photo by Gilley Aguilar, via Unsplash. https://www.molly-mcfarland.com/thought-leadership/does-my-brand-need-to-be-on-tiktok-here-are-the-top-4-reasons-your-business-should-not-be-on-tiktoknbsp monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/661ed70f97da856f7f6bb4d0/9ec49e19-5e32-4cd6-b9dc-814a2403daff/frank-flores-8Xmb0MAN6es-unsplash.jpg Thought Leadership - Does My Brand Need to be on TikTok? 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